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Building Your Digital Brand

how to be internet famous

As a floral designer, are you Internet-famous? Do you want to be? Even if you have loads of talent, supreme confidence, and want to make an indelible mark in the floral industry, you won’t register in the real or virtual marketplace unless you leverage digital marketing tools.

Here are a few strategies you can consider about how to grow your professional digital brand.


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Feature Articles

Floral Management June 2015 Technology Feature: Search and Rescue

Floral Management June 2015 Technology Feature: Search and Rescue

Most people know and use Google. They use this massive company's search product to commonly find a needle in the haystack and more often than not, to buy stuff. Therefore, many businesses rely on these results for income -- being no. 1 on search results would be...

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floriology institute

Hello! I'm Renato and serve as lead educator for new technology, business and consumer trends, and digital marketing strategy at the Floriology Institute. This is one of my primary roles as the Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. Prior, I served the as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization.

I evangelize technology benefits and best practices through a regular column in Floriology magazine, presentations at floral industry events, share insights on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

asae DELP programI served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).

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