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Jeff Howe - new business model. Open call. The act of taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form on an open call. Istockohoto.
Not only in for profit companies. NTEN crowdsourced the agenda for their annual meeting. People submitted and voted on ideas. Music festivals are starting to crowdsource.
Why associations should be interested? About people being engaged. Threadlist.com - it wouldn't exist if there weren't people who didn't care about their photos. Member doesn't have to apply, open to everybody. Offers opportunities for small discrete tasks. You get to choose how much time you get to contribute.
How does it work? Tried one issue of the magazine. Let all readers pick stories that would appear in the magazine. Process should be real easy. Short tasks should be easy to understand and easy to do. Brainstorm for ideas for a month, then vote then ask them to recommend resources.
Brainstorm - submit ideas. Voting - rate from 1-5 scale. Resources - suggest angles, sources, etc.
It's like recycling. If everyone does a little bit, it adds up to a greater objective.
Finding Volunteers. Went out to section councils and got buy in from liaisons. Articles in the magazine for each of the steps.
Volunteer Engagement. About 50 people with about 80 ideas. Economy, social media. Voted - about 70. Recommended resources - 30.
Technology. Focus on tasks, then pick platform. Brainstorm = submit text, vote then rate items, recommend resources = comment on items. So many tech options. You can pick a number of options. Could of done it over email but lots of solutions. Tools included threaded discussion for brainstorm, survey for voting and again threaded discussion board for recommending resources. Did it in the SharePoint platform.
Slinkset.com digg clone. Set up in half and hour.
Final Results. Content for ALL the magazine. Make it identifiable - heavily branded as "crowdsource issue." Also branded throughout the features. Also included people names of those who contributed resources. Feedback on magazine website. Like the idea.
Challenges. "bad" ideas that are voted highly. No control! Concerned wouldn't get enough ideas or ideas we didn't like. We had to commit to using ideas submitted. Editors like control. Many ideas submitted were already covered. Just decided to apply different treatment to subject matter already covered. Scary to give up control, we were proud about the May issue with great response from reader.
Communication. Advertise, spread word. Did we the best we could to spread the word? We didn't use social media. We thought about it. After process is over, people didn't know that crowdsource was happening. People felt like they heard from but felt like they didn't see the final result in the process.
Try it out on the small scale first. To see if we would do it again
Technology (again). Minimize hurdles. Know the technology that members are good with. Option with people to send email. Technology isn't always free. Tried to find free tools on the Internet, but not might now be well rounded.
Transparency. Important to pick process and stick with it. Be comfortable what you want to crowdsource. Members only or open to public? What to do unused ideas - communication is key on why used or not. Again, keep everyone in the loop.
We felt we had more information that we had done better - whitepaper. Another crowdsource issue with a theme to it. Give it more structure from the start. Communicate more broadly. The bigger the crowd the better. More broadly we can communicate the better. Get members involved with ASAE more. A way to volunteer for the organization.
How do you keep staff overwhelmed? You can have three thousand participating? Internet is great. Would be a great problem to have. Members are handling the bulk of the work. Important to have staff buy in. All excited about it because of the buy in.
Crowdsource editorial calendar? How do we create a tool that people participate/communicate.
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