When you hear folks say the Web is the “great equalizer” this is what they’re talking about: regardless of how big or small your business, you could be perceived to be a huge player if you have the savvy to strategically create and place your content online. I talk about it all — social media, website, online reference, search engine optimization and how it all relates but most of all, I talk how critical it is to know thy business self. I’m referring to your business’s taxonomy. It’s because these are the crucial words — keywords — that customers will use to identify the unique qualities of your business, find you online, and buy your products and services.
About The Author
husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman
December 4, 2014
December 16, 2014
March 27, 2016
Hello! I'm Renato and serve as lead educator for new technology, business and consumer trends, and digital marketing strategy at the Floriology Institute. This is one of my primary roles as the Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. Prior, I served the as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization.
I evangelize technology benefits and best practices through a regular column in Floriology magazine, presentations at floral industry events, share insights on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).