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Disclaimer: These are RAW notations written as I listen to the keynote with Clay Shirky. I was thinking of twittering this but my thumbs are very ineffective at speed note taking. As I have learned, I blog primarily for me but thought I'd share if you're interested. I may come back and give a quick edit but that's highly unlikely. First, here's the keynote from the brochure"
 "In the emerging world of web-based collaboration and experimentation, organizations are learning that loosely coordinated groups may be the best way to work on large, complicated undertakings. The open source software industry is the most visible demonstration of this phenomenon. Collaborative networks are changing the face of media, entertainment, outsourcing and all technology-based industries.
We’re witnessing the migration from an information economy (the work of the individual mind) to new forms of collective intelligence and collective effort. For good or for bad, this is a fundamental change in the way our society is structured. Clay illustrates these fundamental forces at work and how they will change the world’s organizations and ultimately, us."
Here are the notes in their entirety.
 Link to the Book: Here comes everybody by Clay Shirky.
Changed environment due to social media. Changed context we're living in. challenges and opportunities. End with examples. Lessons we can take. "Group action just got easier" mobile phones- easier for people to collaborate, sharing, participate in collective action.
How much does individual give up to participate? Photo of island. HDR upload to flickr. Gather, then share. Need existing organization. Flickr reversed this pattern. Share then gather. People gathered because of picture. Conversation didn't disappear into the ether - it's archived forever. I google for hdr. Create a tutorial for each other.last value for people who come afterward.
Flickr not just tool for distributed photos, but collecting community. Every url is a latent community. Creates value of people that go there to look at it, value of putting people together.
Collaboration is next step. Requires people to sync their activities. Page on Pluto for Wikipedia. Edited 5000 times by 2500 users = 2.5 edits per person. Instead of each user contributing 2.5, you have this radical chasm between those who edited once, to the very few who edited 300 times. When you hear people talk about the hive mind, it's not true. Inside every large collaborative effort is a small collaborative effort. Those people are creating the value out of the larger contribution.
Audience logic is headcount. Can I enumerate them. Switch to participatory logic - you cannot get a large scale of participation. You have to make an ecosystem - from very small to large from the very few. Not about high value, but different kinds of value. Thes things work like an ecosystem. Core integrating the work of across the ecosystem - from small to large collaborators.
People have to synchronize work. Harder still is collective action. HSBC example. HSBC FB rip off! Interest free on overdrafts. FB. Started sharing info HSBC. How to move money Barclays! Once one person solved the problem, it solved it for everybody. Started to have online protests. Attracted press, drove people to FB page and so on. Students-back to school in September. By that point, HSBC backed down. Backed down because students were angry AND coordinated. News media. HSBC is reneging on the deal. FB HSBC is reneging the deal, this is what you can do, and join us.
Fusing of two patterns into a single medium is the big deal. We are living in the largest expressive era. Printing press. Rise of point to point -telegraph, telephone. Encoded media - records, tapes. TV/Radio. Asymmetry. Best at creating groups is lousy at conversation and vice versa.
Didn't have media where GROUPS could talk to one another. Until the Internet -native support for group conversation. Third conversational pattern and CONNECTS all other media. For the first time, media can go from one to another. Every time someone buys PC, you get consumer and producer at the same time. Because of collection, more people can say things to more people.
Not about the technology. It's not until people take tech for granted when people can start taking advantage of the tools. "social weight" of old tools such as email. Figuring out how to put the tools into service.
Flashmob. Get together at this place and do something. Bill from new york. (of harper's magazine). Critique of hipster culture. Kids didn't bring ice cream, brought cameras. Demonstrate and DOCUMENT. Flashmobs from a tool to mock participants became a political tool. In social media, you don't know the tools. Not the comps but mind of users.
Large scale collaboration with large scale organization. Social production. Why not? Why not share. Big part of what's transforming the media environment.
Gnarlykitty. 2006. Fashion student in Bangkok. Gone fishing. Not talking to you, she's talking to her friends. You're the weird one. Not use to seeing things in public for the public. Same with twitter. Most of things people say to each other did not meet criteria for mass media. Enormous amount of conversation is meant for one to one, to friends. Then, coup in Thailand. Military says don't report the coup to media but haven't heard of blog. She was first to report on the coup. Suddenly, people are pouring into her site. Mainstream media is shut down. Life like this . . . buzz off. My blog! No external logic affecting her, just doing it for herself!
Earthquake in China. Twittering, video, pics, etc., REAL TIME. Last time, China took them three months. Qq. Then, surprisingly large number of schools collapsed. Hmm. Were suppose to be built to earthquake standards. Corruption allowed contractors to not build up to standards. Government crackdown on the media - arrest people who were unusually vocal about corruption. Great firewall of china to try to filter all media coming in. works very well. No way to filter from own citizens! Thing in your pocket is a global publishing platform. No challenge from moving from one media to another.
What does this mean in institutional context? Can't add on organization and "add some Internet" you have to redesign. Has a relationship with members. Easy to see broadcast lines. Easy to see how lines can be reversed -they can talk back to me. You are a HUB. This is not radical change. Everyone can talk to one another. LATERAL lines. Don't use the hub. Person to person conversation that is really framing the challenge for institutions.
Avenir. Ryerson University. Study group of FB. 146 of classmates to join him. Dean wants to talk to him. Ryerson says this is cheating. Avenir- then most of college is cheating. Is FB just like another media like a study group?
Real world conversation taken to cloud. Wrong question. No wa to analogize. Hybrids of patterns of what we've known before. Ryerson -tables keep conversations small. Internet is paradise for free riding. What to do? Every freshman is a global publisher.
Diversity. Social origin of good ideas - burke/bird. Generate potential ideas to improve bottom line. Correlation of people with best ideas were the people who spanned the various people. Created more value in figuring out the shared
HOWARD FORUMS- amateurs have access to the real world. No company can emulate the real world. Yo have access to the culmulative world view. No company or organization can match this.
Easier to get to large system by starting this a small system and making it bigger not starting with large system and making it better. No press release for social tools! "just try it!" starting small is one of the constant signals of stuff that works. Don't assume just one thing is happening. Lots of lots of tiny changes are how things happen. Not TAB that says "community." Amazon is an example of little thing at a time. If you want to figure this thing out, find the person to transform your organization with one thing and have them come back with 10 smaller things that work. INCREMENTAL and EXPERIMENTAL environment.
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