The following article is reprinted from the October 2009 Plugged In column of Society of American Florists' (SAF) Floral Management Magazine. SAF's Floral Management is distributed to more than 11,000 SAF members and is the floral industry's premier floral business practices publication.

Why Twitter? It's free. It's quick. You just need an Internet connection and the ability to make sense in 140 characters or less. And, the competition already loves it.

Twitter, the micro-blogging site, grew a staggering 1,392 percent this spring compared to 2008, according to Nielsen Online. And Forrester Research says much of this comes from the 35 to 54 set.

The time for dismissing Twitter as that silly, bird-brained thing is over. Lawmakers and newsmakers use it. Teleflora and 1-800-Flowers.com tweet with the best of them. Retailers, photographers and bridal planners all keep it short and sassy on Twitter. And if Ashton Kutcher, Martha Stewart and Newt Gingrich all wield their tweets with success, its multi-purpose power can't be denied.

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