Let Me Introduce You to Great SAF Members
Flower Shop Tour: Karin’s Florist in Vienna VA PDF Print E-mail
Society of American Florists - Society of American Florists (SAF) Member Visits
Written by Renato Cruz Sogueco   
Monday, 22 June 2009 17:47

IMG_1765.jpgKarin's Florist in Vienna, VA is one of three florists I use personally for my floral gift-giving needs so I've been to the shop plenty of times but for this visit I was checking out new software they installed called Vine Time, employee scheduling software developed by Memorial Florists and Greenhouses in Appleton, WI. More on Vine Time in a moment.  Click here or on any of the photos to access the flower shop tour gallery of Karin's Florist.

IMG_1768.jpgI asked SAF's new Director of Member Services, Lisa Sidletsky to come along to check out a well-run floral business in a great location between the affluent northern Virginia cities of Vienna and McLean. Greeting us was Karin's Florist President, Maris Angolia, who've I've known for several years and worked closely with during her years serving on SAF's Technology Committee as member, then chair.

IMG_1777.jpgAs you may imagine given Maris' tech savvy, Karin's relies heavily on technology to boost productivity. They use the McShan Abner Systems (MAS) floral specific point-of-sale system. The cool thing about Karin's Florist MAS installation is they coupled it with the Televantage IP telephony system to handle incoming calls and manage their call center.

IMG_1795.jpgAs we sat during out demo session of VineTime with Karin's operations manager Jim Tully, we'd hear incoming messages from the intercom system that droned on . . . "customer online wait time is 8 seconds" and so on until someone picked up the line. As you may imagine as a retailer, you'd never want it saying "wait time three minutes," so staff are quite motivated to take care of the call or risk being slowly tortured by the constant reminder. A bit annoying but very effective!

As mentioned, Vine Time was developed by Memorial Florists as an in-house solution to tackle scheduling. "When I took this task over it took about 6 hours a week and tree's worth of paper.   My goal was to cut that time in half and get rid of the paper trail," says Bob Aykens of Memorial, who is now the current chair for SAF's Technology Committee. "Memorial Florists has cut there labor without laying any employee’s off nearly $80,000 since October 1st and I now only spend 1 to 2 hours a week on schedules."

Check out more about Vine Time here: http://www.vine-solutions.com/



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Last Updated on Monday, 22 June 2009 17:53
 
Philadelphia Flower Shop Tour Photos PDF Print E-mail
Society of American Florists - Society of American Florists (SAF) Member Visits
Written by Renato Cruz Sogueco   
Thursday, 04 June 2009 13:28

Last month, Society of American Florists' (SAF) Board member Chris Drummond of Plaza Florist in Norristown, PA, proposed a road trip you couldn't refuse if you were a baseball fan and a florist (more common than you think). So after the SAF Board meeting last week, Chris, fellow SAF Board member David Boulton of Flowers by George in Arlington, WA and my family trekked to the city of brotherly love to tour a few SAF member Philadelphia-area flower shops and catch the Phillies take on the Nationals (Expos South to me). Click on the pics or links to access the photo galleries of each visit.

IMG_0152.jpgBut before any shop stops, our first order of business was lunch. And what better way to celebrate my first ever visit to Philly but with a cheesesteak at Dallesandros - click here for a debate on the best steak in Philly, cause I won't go there since this was my first. As I munched, I had an epiphany as to the secret of what makes an authentic Philly steak. As you'll see in the pic, they finely chop the meat. Recall steaks you've had outside of Philly that had meat layered? Exactly. Delicious!

IMG_0200.jpgOur first stop was Penny's Flowers in Glenside, PA. Greeting us at the door was Dottie Pannepacker and her husband Bob Pannepacker. Their shop is nestled in a charming village setting (Keswick Village) - awesome for walk-in sales. Despite road resurfacing, Penny's was still busy with customers. A real cool feature was the mini-garden center they have on the sidewalk. Do they pack it away in the evening you ask? Not at all. They promote the honor system to pedestrians wanting to make a purchase after hours by accepting envelopes filled with payment in a slot on the front door. Here's the full photo gallery of Penny's Flowers.

CRW_0265.jpgNext up was Kremp Florist in Willow Grove, PA. Much thanks to the Kremp family - Chad, Drew and Scott -- for showing us around even as they were swapping out their computer system and handling customers for Prom night! To sum it up, Kremp Florist is an impressively huge operation featuring a great showroom floor. I was particularly awestruck by their massive warehouse where they store all the party rentals. Here's the full photo gallery of Kremp Florist.

CRW_0272.jpgOur final shop tour was Chris' Plaza Florist in Norristown, PA. Although Plaza's address says Norristown, his shop is actually on the border of the city of Audubon, PA. Plaza is ideally located on one of the busiest intersections of the city with ample parking for customers. Plaza is also an impressively large operation housing not only a full service florist open seven days a week but a growing corporate giftware business in the cellar warehouse. Walking through Plaza, you get the feel of a great work flow from the area where packed flowers are processed, designed and finally to where they are finally put on trucks for delivery. Here's the full photo gallery of the Plaza Florist tour.

Once again many thanks to Chris for being a most gracious host scoring David and my family great accommodations in Audubon and awesome Hall of Fame level seats at Citizens Bank Park for the Phillies game. Sorry no pics of the game, we were officially off the clock and enjoying a great evening of baseball – despite the National’s 5-4 defeat. Oh, I’d confirm it was brotherly treatment from Philly fans considering I was proudly wearing a visiting National jersey. Go Expos!



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Last Updated on Friday, 05 June 2009 16:18
 
prepping to meet with SAF Grower Board member Michelle Castellano of Mellano & Co PDF Print E-mail
Society of American Florists - Society of American Florists (SAF) Member Visits
Written by Renato Cruz Sogueco   
Friday, 21 November 2008 14:04

http://mellano.com/

Michelle was elected to the Board during the last SAF convention in September. She had her first board meeting two weeks ago. She is a lawyer in family law by training.



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Last Updated on Friday, 28 November 2008 02:04
 
Visit to the Paul Ecke Ranch in Encinitas, California PDF Print E-mail
Society of American Florists - Society of American Florists (SAF) Member Visits
Written by Renato Cruz Sogueco   
Tuesday, 02 September 2008 12:27

It wasn’t all ASAE & the Center business when I was in San Diego two weeks ago. Society of American Florists (SAF) Chief Operating Officer Drew Gruenburg and I visited with Paul Ecke III of the Paul Ecke Ranch in Encinitas, California to tour their impressive poinsettia propagating operation.

If you’re not sure what a poinsettia is, think of the massive displays of the red and green plants during Christmas time offered by your local retail florists and most big box stores. The Paul Ecke Ranch is responsible for the majority of poinsettias you’ll see during the holiday season as they own the intellectual property and provide the original cuttings sold to other growers for most of the plants that end up on store shelves. Read more about the history of the poinsettia here.



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Last Updated on Wednesday, 03 December 2008 14:00
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