Photography is a huge topic among all floral businesses from the growers to the retailers. It makes sense of course considering the outstanding product we get to work day in and day out with in this industry. But we (including I) are not professional photographers, so it’s kinda tough to give expert advice on this topic without being the expert. So this month, I asked a friend who happens to be a professional, Adam Donohue, to write the March 2014 Floral Management Plugged In column on the best practices of floral photography — we also asked him to give a session at the SAF Convention!
About The Author
husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman
Hello! I'm Renato and serve as lead educator for new technology, business and consumer trends, and digital marketing strategy at the Floriology Institute. This is one of my primary roles as the Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. Prior, I served the as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization.
I evangelize technology benefits and best practices through a regular column in Floriology magazine, presentations at floral industry events, share insights on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).