Ever surf your website from your smartphone? If you have to double tap to expand sections and move things around with your finger, it is neither mobile ready or mobile responsive — so you need to act now since upwards of 30 percent of your visitors are viewing your website like this. Don’t believe me? Check out your Google Analytics reports! This month, my friend Ryan Freeman of Strider Search Marketing discusses the difference between mobile ready and responsive and how you can begin transforming your website to accommodate the growing base of users armed with their smartphone to surf and shop your website.
About The Author
husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman
Hello! I'm Renato and serve as lead educator for new technology, business and consumer trends, and digital marketing strategy at the Floriology Institute. This is one of my primary roles as the Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. Prior, I served the as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization.
I evangelize technology benefits and best practices through a regular column in Floriology magazine, presentations at floral industry events, share insights on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).