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Conquering the Challenges of Digital Marketing

2017 Floriology May June Digital MarketingDigital marketing is composed of many complex, moving parts. Think of the challenges of understanding and adopting into your marketing plan search engine optimization (SEO), search engine marketing (SEM), managing online reviews, confirming your business information is accurate across the Internet, and, lastly, consistently creating content about your business to stay relevant with customers.

In recent issues of floriology magazine and online webinars, we’ve already tackled a few of these topics, sharing strategies and best practices of how you can handle these challenges on your own. And we will continue to do so. However, we also understand this takes time and resources.

This is why floriology is rolling out a new program called Floriology Digital Marketing Services. Let’s dive into why we are in a great position to assist you.

Click here to download the full 2017 Floriology May-June article on Digital Marketing.

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Hello! I'm Renato and serve as lead educator for new technology, business and consumer trends, and digital marketing strategy at the Floriology Institute. This is one of my primary roles as the Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. Prior, I served the as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization.

I evangelize technology benefits and best practices through a regular column in Floriology magazine, presentations at floral industry events, share insights on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

asae DELP programI served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).

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