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Social Posting: What and When, smart ideas that can help maximize your shop’s exposure

Social Media Network SignThe biggest challenge florists share with me when it comes to social media is sourcing content and when they should post. Quick answer for content? Be authentic about your business—social share with the world what goes on day-to-day at the shop and tout your floral expertise. In regards to when, it’s tricky because the goal is to get maximum exposure for your posts. Fortunately, data exists of when customers are online and using specific social media. So this month, we share with you best content creation practices and a recommended weekly posting calendar.

Click here to download and read the 2016 Floriology article Social Posting: What and When.


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Hello! I'm Renato and serve as lead educator for new technology, business and consumer trends, and digital marketing strategy at the Floriology Institute. This is one of my primary roles as the Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. Prior, I served the as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization.

I evangelize technology benefits and best practices through a regular column in Floriology magazine, presentations at floral industry events, share insights on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

asae DELP programI served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).

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