FMJun13Feature_Page_1Many online retailers can boast 10s of thousands, maybe 100s of thousands of visits to their websites. But the real question is: how many of this visits result in conversion? Conversion is a sale, pure and simple. So if you have a five-percent conversion rate — above industry average, that’s pretty good. But imagine if you double this number? Result? Easy: you double your sales!

However, there are lots of things that impact conversion and many of the variables relate to website design. For this feature, I collaborate with my friend Brandon Kirkland of Epic Flowers outline the “Deadly Sins of Web Design.”

Click here to download the Floral Managment June 2013 Technology Feature

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