Old school World Wide Web thinking was organic search results were enough since people never bothered reading the paid ads. Have you checked out a Google search results lately? It’s pretty darn difficult to tell nowadays what’s an ad compared to an organic search result. This month we beg and plead florists to launch a basic Adwords campaign, if for nothing else, to protect their brand against people who would just spend pennies to steal your name in their own ad. There’s more value to it than just this reason of course and we talk about that as well!
About The Author
husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman
April 27, 2016
December 15, 2012
June 28, 2011
May 27, 2016
Hello! I'm Renato and serve as lead educator for new technology, business and consumer trends, and digital marketing strategy at the Floriology Institute. This is one of my primary roles as the Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. Prior, I served the as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization.
I evangelize technology benefits and best practices through a regular column in Floriology magazine, presentations at floral industry events, share insights on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).